Overview

Media industries and communication networks shape public discourse, cultural identities, and social structures across the modern world. The BA (Hons) Media and Communications at the University of Sussex offers a comprehensive examination of media culture, digital platforms, and communication theories. Through a balance of critical analysis and practical project work, students explore how media content is produced, circulated, and consumed within contemporary society. The curriculum combines conceptual seminars with technical workshops, utilizing dedicated media production equipment and digital analysis tools. Supported by academics whose active research informs daily instruction, learners investigate global media ecosystems alongside emerging digital technologies. This program is ideal for creative and critical thinkers eager to understand digital culture, equipping graduates with the research capabilities and production skills necessary to navigate dynamic media industries.

What You'll Learn

Media theory, cultural studies, and critical communication frameworks

Digital media environments, platform economies, and network culture

Media production techniques, screenwriting, and creative audio-visual practice

Journalism concepts, media ethics, and news gathering in digital spaces

Global media systems, cultural imperialism, and transnational communications

Promotional culture, public relations, and strategic communication models

Research methods, audience analysis, and digital media analytics

Learning Outcomes

Upon completing this program, graduates possess an in-depth understanding of media structures, evaluating communication practices across individual, industrial, and societal levels. Students gain hands-on technical competencies in media production, digital content creation, and empirical media research, enabling them to execute creative and analytical projects. The curriculum fosters strong critical evaluation skills, allowing learners to appraise media policy, critique representational frameworks, and analyze the socio-political impacts of emerging digital technologies. Additionally, students build the professional adaptability and creative independence required to specialize in focused media fields and apply their expertise across broadcasting, digital publishing, public relations, and media research sectors.