Overview

Understanding the core disciplines that drive modern organizational performance is essential for leading effectively within an evolving global market. The BSc (Hons) Business and Management at University of Reading, delivered by the triple-accredited Henley Business School, provides a comprehensive education in corporate strategy, organizational behavior, operations, and marketing. Taught by research-active academics and industry practitioners, the degree explores the fundamental theories of economics, psychology, and sociology that underpin contemporary business practice. Students engage with real-world case studies, business simulations, and collaborative team tasks designed to cultivate critical thinking, leadership capabilities, and an entrepreneurial mindset. This flexible degree pathway suits ambitious individuals who wish to master global business operations, drive commercial innovation, or establish their own entrepreneurial ventures.

What You'll Learn

• Fundamental management theories, intellectual frameworks, and competing viewpoints in modern business

• Core practices across markets, marketing principles, operational strategies, and financial accounting

• Business data analytics, quantitative methodologies, and data-driven decision-making processes

• Strategic operations, supply chain resource management, and competitive advantage frameworks

• Organisational behavior theories, human resource management principles, and workplace dynamics

• Corporate social responsibility, sustainable development goals, and business ethics applications

• Entrepreneurial concepts including business model creation, design thinking, and lean start-up practices

• Specialist option modules covering digital marketing, sales models, international business strategy, and machine learning applications

Learning Outcomes

Graduates will possess a deep understanding of core business functions, strategic management principles, and the economic environments governing international markets. They will be capable of critically analyzing complex organizational challenges, formulating data-informed strategies, and evaluating the societal and ethical impacts of business decisions. Students acquire strong practical capabilities in financial evaluation, market analysis, and collaborative project design using modern business management tools. Furthermore, learners build the professional leadership skills, adaptability, and entrepreneurial spirit required to navigate changing market dynamics. Through specialized elective options and applied business projects, scholars graduate fully prepared to pursue graduate leadership roles across global corporations, management consultancies, public sector bodies, or new enterprise ventures.