Overview 

This program provides a foundational introduction to the core principles and functions driving modern organizations. Delivered at the University of Surrey, the curriculum explores key operational areas such as finance, marketing, and leadership to build a broad understanding of global commerce. Students develop critical analytical and academic skills necessary to advance into full undergraduate business studies.

What You'll Learn

• Key concepts in organizational management, leadership styles, and business structures

• Fundamental principles of financial accounting, budgeting, and commercial decision-making

• Core marketing strategies, consumer behavior, and market research techniques

• The impact of macroeconomic forces and digital transformation on business environments

• Essential academic research methods, data interpretation, and strategic analysis frameworks

Learning Outcomes

• Analyze internal and external factors influencing business operations and strategic choices

• Apply basic financial and quantitative tools to evaluate organizational performance

• Examine consumer needs to assist in formulating effective marketing strategies

• Develop structured business reports using appropriate academic and professional evidence

• Demonstrate effective problem-solving and collaboration skills within team-based contexts