Overview

Effective business strategy relies on understanding consumer behavior and communicating value across increasingly dynamic global markets. Students enrolled in BSc (Hons) Business with Marketing at City St George's, University of London gain a comprehensive foundation in general management alongside specialized expertise in modern brand management, market research, and digital strategy. The curriculum balances academic rigour with real-world application, benefiting from strong commercial links, research-led teaching, and proximity to London's international business community. Learners explore key operational areas such as organizational behavior, strategy, and finance while developing creative and analytical capabilities in consumer psychology, integrated communications, and campaign analytics. Practical case studies and marketing projects prepare students to evaluate market trends, identify target audiences, and design data-driven promotional strategies. This degree is ideal for creative, analytical thinkers who want to combine strategic business management with specialized marketing skills. Graduates leave with strong commercial instincts, strategic insight, and versatile expertise for the global marketplace.

What You'll Learn

Core business management principles, organizational strategy, and financial decision-making fundamentals

Consumer psychology, buyer behavior analysis, and market segmentation techniques

Qualitative and quantitative market research methods, data analytics, and performance measurement

Digital marketing techniques including content strategy, social media management, and search engine optimization

Integrated marketing communications, brand positioning, public relations, and promotional strategy

International business environments, global marketing strategies, and ethical marketing practices

Learning Outcomes

Graduates of this program will possess a thorough understanding of foundational business operations and strategic marketing frameworks across micro and macro economic environments. Students develop the capacity to critically evaluate market trends, analyze consumer data, and formulate creative marketing solutions that align with broader corporate objectives. Practical, hands-on coursework equips learners with applied competencies in campaign planning, digital analytics, and audience targeting. The program provides opportunities for students to specialize in emerging marketing channels or strategic management topics, allowing them to tailor their skills to specific industry interests. Ultimately, participants graduate as adaptable, commercially aware professionals capable of driving organizational growth and communicating effectively across diverse business contexts.