Overview:

The Design BA foundation course introduces students to the principles, processes, and creative thinking that underpin design practice. It provides a broad academic and practical foundation for progressing into undergraduate study in design-related fields at Lancaster University.

What You'll Learn:

• Core principles of design and visual communication

• Creative development through research, experimentation, and idea generation

• Approaches to design thinking, problem-solving, and project development

• The relationship between concepts, materials, processes, and outcomes

• Methods for researching and evaluating design ideas

• Development and presentation of creative work

• Academic and practical skills that support further study in design

Learning Outcomes:

By the end of the course, students will be able to apply fundamental design principles when developing and communicating ideas. They will understand how research and experimentation can inform creative decisions and will be able to explore different approaches to solving design problems. Students will also develop greater confidence in analysing and evaluating their own work, explaining the thinking behind their design decisions, and presenting outcomes clearly. The course will provide a foundation for adapting creative ideas into structured projects while developing the academic skills needed for progression to further undergraduate study.