Overview

The global visitor economy relies on strategic leadership, sustainable development, and innovative service design to create memorable experiences and drive regional development. Students seeking to lead in these interconnected sectors can undertake the BBus (Hons) Tourism, Events and Hospitality Management at the University of Adelaide to build comprehensive business acumen and operational expertise. The curriculum merges foundational business principles like economics, accounting, and strategic management with specialized coursework in event leveraging, destination management, and digital innovation. Learners engage in practical experience design and industry-linked research projects, evaluating how digital technology and cultural engagement shape contemporary travel and event management. Through collaborative problem-solving, students analyze the broader socio-economic and environmental impacts of tourism, including sustainable practices and respect for local and Indigenous communities. This program is ideally suited for ambitious, customer-focused individuals eager to shape the future of global travel, large-scale events, and hotel operations. Graduates emerge with transferable leadership skills, digital fluency, and the practical confidence required to manage dynamic service enterprises worldwide.

What You'll Learn

Fundamentals of business accounting, economics, and strategic organizational management

Event planning, experience design, and strategic event leveraging in urban contexts

Hospitality operations management and service quality enhancement techniques

Sustainable destination management and visitor economy development strategies

Digital technologies and modern innovative practices in tourism and events

Cultural perspectives, ethical considerations, and Indigenous community impacts in tourism

Market research, consumer behaviour analysis, and business analytics

Applied industry research methodologies and practical work-integrated learning projects

Learning Outcomes

Upon completing this program, graduates will possess a thorough, multiscale understanding of the visitor economy, progressing from micro-level hospitality operations and customer experience design to macro-level global travel patterns, tourism economics, and destination management strategies. They will demonstrate the capability to critically evaluate complex business challenges, applying financial principles, market analytics, and strategic frameworks to foster sustainable and ethically responsible operations. Through hands-on industry research projects and practical work-integrated learning opportunities, students develop robust skills in managing event logistics, designing experiential products, and utilizing emerging digital technologies. Furthermore, learners will be empowered to apply their cross-disciplinary knowledge to real-world issues, such as minimizing environmental impacts, navigating global market disruptions, and promoting respectful engagement with local and First Nations communities. Graduates will be fully equipped to specialize in diverse professional avenues, including hotel and resort management, international event coordination, destination marketing, or tourism policy development, entering the workforce as adaptable business leaders ready to elevate service standards and community outcomes globally.