Overview

The Bachelor of Event and Tourism Management explores the core business, operational, and strategic principles behind destination marketing and large-scale event coordination. Delivered by the University of Canberra, this program examines how visitor economies thrive through sustainable management and memorable experience design. Developing a strong foundation in these commercial sectors prepares learners to manage operational logistics and drive business growth within global service industries.

What You'll Learn

• Core principles of event planning, staging, and operational logistics

• Fundamentals of destination management, sustainable tourism, and visitor behavior

• Basic business management, marketing strategies, and financial accounting

• Essentials of customer service, stakeholder communication, and cross-cultural awareness

• Risk management, legal regulations, and safety planning for public events

Learning Outcomes

Upon finishing this program, students will be able to analyze tourism market trends and outline comprehensive plans for diverse event operations. Graduates will demonstrate skill in evaluating financial estimates, applying core business methodologies, and communicating effectively with industry stakeholders and patrons. Furthermore, learners will build the analytical competence and academic readiness required to progress into specialized studies in tourism, event planning, and business management.