Overview

Tourism and hospitality are dynamic global industries that drive economic growth, cultural exchange, and service innovation across diverse international markets. The BCom (Hons) Tourism and Hospitality Management at Edith Cowan University delivers a comprehensive business education tailored to the operational and strategic complexities of the visitor economy. Students develop core commercial competencies alongside specialized knowledge in service operations, destination marketing, and sustainable tourism development. The curriculum combines business management theory with practical industry engagement, utilizing case studies and real-world project simulations. Supported by research expertise in regional development and experience management, the program cultivates strategic thinking and managerial adaptability. This degree is well suited for enterprising individuals seeking to build strong business capabilities and lead high-quality service experiences worldwide.

What You'll Learn

Fundamental business principles, management accounting, and organizational behavior

Tourism system dynamics, destination planning, and sustainable tourism development

Hospitality service operations, customer experience management, and quality control

Strategic marketing, consumer behavior analysis, and digital brand promotion

Event management principles, revenue management strategies, and financial analysis

Special interest tourism, eco-tourism management, and industry capstone project execution

Learning Outcomes

Graduates of this program gain a thorough understanding of the commercial visitor economy, extending from individual service touchpoints to large-scale destination management strategies. Students acquire the capacity to critically analyze market trends, evaluate operational performance, and formulate sustainable business solutions for tourism and hospitality enterprises. Through applied industry projects and practical business scenarios, learners build strong managerial skills in financial analysis, team leadership, and guest relation strategies. Furthermore, the curriculum enables participants to specialize in areas like destination marketing, hotel management, or sustainable tourism, equipping them to confidently apply professional business competencies across global service sectors.