Overview 

Edith Cowan University’s Bachelor of Design introduces fundamental principles of visual communication, user-centered design, and creative problem-solving. The curriculum explores how visual language, typography, and digital media intersect to convey complex ideas effectively across diverse platforms. Developing this artistic and analytical foundation is essential for producing impactful visual solutions, shaping digital user experiences, and driving contemporary creative design projects.

What You'll Learn

• Principles of visual communication, graphic design, and design theory

• Typography, layout structures, and visual hierarchy techniques

• Digital media creation, image manipulation, and vector graphics software

• User experience (UX) and user interface (UI) design fundamentals

• Creative strategy, design thinking methodologies, and visual portfolio development

Learning Outcomes 

Students will learn to apply design thinking methodologies to develop creative visual concepts for complex briefs, while utilizing typography, layout, and visual hierarchy to communicate messaging clearly across media. Additionally, they will produce professional-grade digital media assets using industry-standard software tools, as well as evaluate user experience principles to design functional and intuitive digital interfaces.